Master the Art of Digital Marketing and Elevate Your Career
In today's fast-evolving digital landscape, mastering online marketing strategies is essential for professionals looking to stay ahead.
The Digital Marketing Specialization offered by the University of Illinois Urbana-Champaign provides a comprehensive foundation in digital marketing, empowering learners with cutting-edge skills to drive online success.
Why Choose This Specialization?
Beginner-Friendly: No prior knowledge required.
Flexible Learning: Study at your own pace with a recommended schedule of 10 hours per week for 4 months.
Recognized Certification: Earn a shareable certificate to enhance your LinkedIn profile and resume.
Industry-Relevant Skills: Learn from university faculty and industry experts.
Hands-On Learning: Work on real-world projects in collaboration with Grainger, a leading B2B provider.
Skills You'll Acquire
This specialization covers a broad spectrum of in-demand skills, including:
Digital Marketing & Strategy
Social Media Marketing
Data Analysis & Visualization
Market Research & Consumer Behavior
Advertising & Brand Management
Content Marketing & SEO
Marketing Performance Analysis
Course Breakdown
1. The Digital Marketing Revolution
Understand the key differences between analog and digital marketing.
Explore the impact of digital transformation on consumer behavior.
Learn strategies for marketing traditional products in a digital world.
Duration: 25 hours | Rating: 4.7/5 | 17,008 reviews
2. Marketing in the Digital World
Gain insights into marketing foundations and how they are evolving.
Discover real-world applications of digital tools.
Learn data-driven marketing techniques for business growth.
Duration: 28 hours | Rating: 4.7/5 | 16,984 reviews
3. Digital Marketing Analytics in Theory
Understand data collection methods used in digital marketing.
Learn consumer behavior analysis techniques.
Evaluate and choose the right web analytics tools.
Duration: 20 hours | Rating: 4.5/5 | 4,792 reviews
4. Digital Marketing Analytics in Practice
Develop hands-on expertise in data collection and visualization.
Use APIs and scraping techniques to extract online data.
Master reporting and analysis of digital marketing performance.
Duration: 20 hours | Rating: 4.5/5 | 3,307 reviews
5. Principles of Digital Marketing and Media
Explore the marketing communication landscape.
Understand the roles of traditional and digital media.
Align marketing goals with the right strategies.
Duration: 20 hours | Rating: 4.4/5 | 2,866 reviews
6. Digital Media and Marketing Strategies
Develop a digital marketing communication plan.
Learn to amplify campaign impact through social media.
Analyze key performance indicators (KPIs) for ROI measurement.
Duration: 14 hours | Rating: 4.6/5 | 3,130 reviews
7. Capstone Digital Marketing Project
Apply your knowledge to a real-world digital marketing campaign.
Map the consumer decision journey and target audiences.
Develop content and channel strategies for campaign success.
Duration: 10 hours | Rating: 4.5/5 | 596 reviews
Hands-On Learning with Grainger
The Applied Learning Project allows students to implement their skills in collaboration with Grainger, a top-ranked provider of maintenance and supply solutions. This real-world experience enhances your ability to analyze market trends, develop strategic plans, and execute data-driven campaigns.
Recognition & Industry Impact
Ranked among the top 10 most-enrolled specializations since 2016.
Featured in INC Magazine’s top 10 online courses for professionals.
The Digital Marketing certificate was the most sought-after certificate on Coursera in 2015.
Frequently Asked Questions
Do I need to take the courses in order?It is recommended to follow the course sequence for a structured learning experience. The Capstone Project builds upon the knowledge acquired in previous courses.
Will I earn university credits?While Coursera courses do not automatically count toward University of Illinois credits, learners can combine online courses with enhanced credit components for eligibility.
Where can I get more details about the iMBA program?For more details, visit the iMBA page on Coursera or the University of Illinois website.
Elevate Your Career in Digital Marketing
With expert-led instruction, hands-on projects, and a recognized certification, this specialization equips you with the skills needed to thrive in the digital marketing industry. Whether you're a beginner or a marketing professional, this program is your gateway to mastering online marketing strategies.
Enroll today and take the next step in your digital marketing journey!
Learn: Financial Analysis of Scenarios and Decisions