Persuasion Psychology: 5 Science-Backed Ways to Influence Decisions
Transform How You Communicate—No Manipulation Required
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What You Will Learn
Persuasion isn’t about slick tricks or hollow charm—it’s about understanding human psychology. By the end of this course, you’ll:
Shift Opinions Subtly: Guide people to rethink positions without sparking defensiveness.
Inspire Action, Not Resistance: Use the “But You Are Free” technique to boost compliance by 400%.
Spot Persuasion Tactics Used on You: Recognize when ads, politicians, or even friends are leveraging these strategies.
Tailor Messages Strategically: Match your pitch to your audience’s values, fears, or goals.
Apply Proven Science, Not Guesswork: Ground every tactic in peer-reviewed psychology research.
Whether you’re rallying a team, selling a product, or convincing a friend to help you move—these tools work.
What You’ll Need
Openness to Science: Leave “hacks” at the door. These methods are tested in labs, not TikTok.
A Curiosity About People: Why do we say “yes”? What makes us dig in our heels?
No psychology degree required. Just bring your willingness to experiment.
Course Description
Why Persuasion Is a Superpower You Already Possess (But Don’t Use)
Every conversation is a persuasion opportunity. This course teaches you to wield that power ethically—using insights from 50+ years of social psychology research.
What Makes This Different:
33 Minutes, Lifetime Impact: Condensed wisdom from studies like Cialdini’s Influence and Festinger’s cognitive dissonance theory.
Real Experiments, Real Results: Learn techniques proven in scenarios from charity donations to workplace negotiations.
Instructor Credibility: Taught by Andy Luttrell, a social psychologist who’s published in top journals and taught thousands.
Structure That Respects Your Time:
The Science of “Yes” (8 minutes): Why gut feelings fail, and data-driven persuasion wins.
5 Proven Strategies (22 minutes): From similarity bias to strategic relevance—each tactic dissected with real-world examples.
Ethical Application (3 minutes): How to influence without manipulation.
Who This Course Is For
Marketers & Salespeople: Turn “maybe” into “yes” while building trust.
Managers & Leaders: Motivate teams without resorting to demands.
Teachers & Coaches: Encourage behavioral change (homework, healthy habits) through empathy.
Activists & Nonprofits: Frame causes in ways that resonate deeply.
Anyone Who’s Ever Thought: “Why won’t they listen to me?!”
Not For: Those seeking quick manipulation “secrets” (this is persuasion with integrity).
Course Content
From Theory to Tactics in 5 Steps
1. Highlight Shared Identity (5 minutes)
Why It Works: We trust those like us. A charity increased donations by 300% by framing volunteers as “neighbors helping neighbors.”
Your Move: Start pitches with “We both want…” or “As fellow [parents/teachers/entrepreneurs]…”
2. The Freedom Fix: “But You Are Free” (4 minutes)
The Study: Adding this phrase (“…but you’re free to refuse”) doubled compliance rates in requests.
Your Script: “Could you review my report? Of course, no pressure—it’s totally up to you.”
3. Quantity vs. Quality: Know When to Pivot (5 minutes)
The Research: More arguments ≠ better persuasion. For skeptical audiences, fewer, stronger points win.
Your Playbook: Use data-heavy pitches for analytical listeners; emotional stories for values-driven crowds.
4. Make It Feel Relevant (3 minutes)
The Lesson: People ignore stats unless they’re framed as personal. Example: “This policy affects your child’s school funding” > abstract budget talk.
Your Hack: Use “you” and “your” 2x more than “we” or “our.”
5. Audience Alchemy: Persuade by Proxy (4 minutes)
The Insight: Teens' anti-smoking campaigns failed until they tapped peer disdain vs. adult warnings.
Your Tool: Before pitching, ask: What does this group actually care about? Fear? Pride? Status?
Stop Leaving “Yes” to Chance—Master the Science of Influence
Imagine closing a deal because you understood human behavior, not because you pushed harder.
Enroll Now to:
Turn skeptics into allies using methods validated in Harvard studies.
Join 10,000+ students (managers, teachers, marketers) who’ve transformed their impact.
Access lifetime insights in less time than a Netflix episode.
Your next “yes” could change a career, a cause, or a life.
[Click Here to Start Persuading with Integrity]
Why Students Rave
“Finally, a course that replaces guesswork with actual science. My fundraising conversions tripled.”
– Nonprofit Director
“Used the ‘freedom phrase’ on my kids. They cleaned their room WITHOUT eye-rolls. Miracle!”
– Parent & Course Graduate
“Andy makes psychology feel like a superpower. My team actually wants my feedback now.”
– Tech Lead